Tipping point for micro-payments— Business and Net —The volume of people trying to monetise their content is ever growing. All the things we consume for free is begging for a universal micro-payment system. Tiny-tiny payments for news, sports, emails, music, games, porn, twitter… As the train rolls, as more money feeds new startups and applications, the possibility of that need being satisfied is getting closer. We are comfortable paying online. The problem is, we tend to pay one provider at a time, often in a form of stored credit. It could be better. There is a fear that charges, however small, can turn consumers away very easily. A need for fearless; consumers will pay and stay if there’s convenience, simplicity and widespread acceptance. As consumers, we’re waiting for a super cheap and widely accepted currency which has no passwords and is built into our web browsers. The key is automation. It would auto-accept payments for specified users and sites. It would feature price controls and sport an online meter in a status bar. There are plenty of micro payment systems and sometimes their media attention seem to burst into life; remember how e-gold was going to change everything? The big credit card companies could do more but, frankly, I think they are too greedy and too icebound. This revolution will be taken by fresher players. The alternative to micro payments is a prolific rise of content from aggregators and portals. A single point of content, not just all-you-can-eat music but all-you-can-eat-everything. |
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