Before you say no

Seems to me, some people have too much money. When a customer says you are too expensive and starts to walk out the door, it might be a good idea to re-assess your offer, drop your pride and invite them back.

Two thoughts come to mind. First, the price might be low but the effort to keep the customer happy might be quick and painless. My other thought is, how much of the costs have already been met? For example, say you have organised an event and you’ve already reached breakeven, the rest is profit. So maybe this customer can bring me other benefits further down the road. I’m not suggesting we say goodbye to profit but, depending on the opportunity, there might be other benefits for making concessions to people you would not ordinarily reach.